Magento is defined as a open source content management system for e- commerce websites. You can boost your online sales by using this eCommerce software. You can download this free of cost. Web developer can easily modify the core code and add features and functionality by installing extensions from the Magento Connect marketplace.

Features of Magento

Website Management By Using Magento

• You can control multiple websites and stores from a Single Admin Area
• Web Services API for easy integration between Magento and any third-party application.
• You can custom website design and styling.
• Google site Optimizer Integration for A/B and Multivariate Testing

Checkout:

• One-Page Online Checkout
• It gives SSL security support for orders on both front-end and back-end
• It has the ability to manage multiple Shipments in one order
• Checkout without account/Guest Checkout
• Shopping Cart with tax and shipping estimates
• Checkout with account to use address book
• Option to create account at beginning of checkout
• Good gift message management
• Saved Shopping Carts with configurable expiration time

Payment:

• Multiple Payment Options Supported like accept checks, money order, and online purchase orders
• Payment Extensions Available through Magento Connect
• Configurable authorization and capturing of funds

Shipping :

• Ability of Shipping to multiple addresses in one order
• It has the ability to specify allowed destination countries per method
• It has per order and per item flat rate shipping option
• It also has free shipping functionality.
• It has the ability to manage shipping by weight and destination.

Search Engine Optimization

• It has the ability of Google site map creation and site map auto generation.
• Search engine friendly URL’s including URL rewrite controls.
• Meta information management for products and categories
• Auto-Generated Popular Search Terms Page
• 100% Search Engine Friendly

Marketing Promotions and Tools

• Online poll creation and management
• Newsletter management
• Landing page creation tools for campaigns
• Catalog promotional pricing and controls
• Free shipping promotion management
• Search engine friendly URL’s
• Send to a friend and wishlist management
• On page and in shopping cart upsells and cross sells
• Multi-tier pricing for volume discounts
• Bundled products options
• Customer group pricing
• Recently viewed products
• New items promotional tool

Analytics and Reporting:

• Integrated with Google analytics
• Admin report dashboard for report overview
• Sales Report
• RSS feed for new orders
• Tax report
• Abandoned shopping cart report
• Best viewed products report
• Top purchased products report
• Low Stock item Report
• Product Reviews Report with RSS Support
• Tags Report with RSS Support
• Coupon Usage Report

Order Management

• View, edit, create and fulfill orders from admin panel
• Create one or multiple invoices, shipments and credit memos per order to allow for split fulfillment
• Print invoices and packing slips
• Call Center (phone) order creation – Includes ability to create new customer, or select existing customer and view shopping cart, wishlist, last ordered items, and compared products list, as well as select addresses, give discounts and assign custom prices
• Create re-orders for customers from administration panel
• Email Notifications of Orders
• RSS feed of New Orders

Customer Service

• Contact Us form
• Feature-rich customer accounts
• Order history with status updates
• Order tracking from account
• Password reset email from front-end and admin panel
• Order and account update emails
• Customizable order emails
• Create and edit orders from the admin panel

Customer Accounts

• Order status and history
• Re-orders from account
• Recently ordered items
• Downloadable Products
• Address Book with unlimited addresses
• Default Billing and Shipping addresses
• Wishlist with ability to add comments
• Email or Send RSS feed of Wishlist
• Newsletter Subscription management
• Product Reviews submitted
• Product Tags submitted
• Account Dashboard

Product Browsing

• Multiple Images Per Product
• Product Image Zoom-in Capability
• Product Reviews
• Related Products
• Stock Availability
• Multi-Tier Pricing Upsell
• Product Option Selection
• Grouped Products View
• Add to Wishlist
• Send to a Friend with Email

Catalog Management

• Inventory Management with Backordered items, Minimum and Maximum quantities
• Batch Import and Export of catalog
• Batch Updates to products in admin panel
• Google Base Integration
• Simple, Configurable (e.g. size, color, etc.), Bundled and Grouped Products
• Virtual Products
• Downloadable/Digital Products
• Customer Personalized Products – upload text for embroidery, monogramming, etc.
• Tax Rates per location, customer group and product type
• Attribute Sets for quick product creation of different item types
• Create Store-specific attributes on the fly
• Media Manager with automatic image resizing and watermarking
• Advanced Pricing Rules and support for Special Prices (see marketing tools)
• Search Results rewrites and redirects
• Approve, Edit and Delete Product Tags
• Approve, Edit and Delete Product Reviews
• RSS feed for Low Inventory Alerts

Catalog Browsing

• Layered / Faceted Navigation for filtering of products in categories
• Layered / Faceted Navigation for filtering of products in search results
• Flat Catalog Module for Improved Performance with large catalogs
• Static Block tool to create category landing pages
• Ability to assign designs on category and product level (unique design per product/category)
• Configurable search with auto-suggested terms
• Recently viewed products
• Product comparisons
• Recently compared products
• Cross-sells, Up-sells and Related Items
• Popular Search Terms Cloud
• Filter by Product Tags
• Product Reviews
• Product listing in grid or list format
• Breadcrumbs